THE TEAM

We are a lively company, in constant development, and we believe in the power of creative ideas.


Starting from the problem and thinking about the solution.
This is how KalaMitica was born!


The problem: Where can people put indoor plants, for example in kitchen or in bathroom, to purify the air of these environments?

The solution: In those domestic places there aren’t that many horizontal surfaces: as a consequence we create a vertical space.

This is the spirit that we want to share with you, creating useful products, easy to use and 100% made in Italy.



We believe in the importance of people and their ideas.
Creativity is the spice of harmony.
We love seeing how an intuition becomes a product!
Ideas, studies, projects, difficulties and lots of mistakes are part of the game.


It’s easy to go wrong, but when there’s passion in achieving a shared goal, everything becomes easier.
Also the everyday arguments are useful to improve, we stay focused on the same goal. Even if we argue, we recognize the value of the people as the most important feature in the company.
We are a group of people very different from each other, but we believe that the difference is a true value in a society, only with the discussion and respect of the others, quality contents and products are created.



WHAT WE DO

We work every day with great passion and effort.





DEVELOPMENT

"An idea, a concept, an idea as long as it is an idea, it is only an abstraction, if I could eat an idea I would have done a revolution" Giorgio Gaber

We like Gaber, he was a great man and an example to follow, since, like him, we don’t want to be abstract, but give shape our ideas.

This is the way we like working, studying, designing. We create and produce our products. Not always they are perfect, sometimes they don’t meet the tastes of the customers, or they aren’t well-designed, but trying and trying again, something good comes.
Usually we start from the question: “How can I solve this problem?”, since most of the times it’s from the problem that comes the solution.
It’s always important to try, study, look for new inspirations. The final product is not always the best one, but the crucial thing is never give up.
We aren’t the best inventors, our products don’t revolutionize the world, but we love working with the artisans and the local companies. Putting together our creativity with their abilities, we give shape to the ideas to create new items.



PRODUCTION

"Thanks to the creativity and the results derived from it, value and wealth are created. Without the ability to think about new things and make them, art and beauty wouldn’t exist."

The production is other than the capacity and the ability to create objects.
We are here to produce with our partners.
In the internal process we work, put together, study and design the products, while with the partners, we cooperate in the industrial and production processes.
These artisans work near to us, they are carefully chosen and they have to believe in the same values in which we believe: morality and quality of goods.
The production is entirely made in Italy, because we think that it’s important to preserve the richness and the labour behind our products.



THE MARKETING DEPARTMENT

" Who knows how to do does, who doesn’t know how to do teaches" Arthur Block

The marketing department is full of teachers, but do they really have the right tricks?
That’s so confusing! How can you recognize a braggart from the true expert?
The marketing is fundamental for a company!
Who is really trustworthy?
Do you like people that work, study, put effort in what they do, but make mistakes, as everyone does, knowing that they tried and put their best to accomplish the goal?
We like this kind of people, we prefer the simple people to the guru.
Those who have lots of desire to learn, to work, to try, to fail and again, restudy, re-try, re-work and so on.
We have learnt that marketing means hard work as well.
And then, maybe, something good comes!
What do we want to communicate?
Nowadays, the best thing to communicate and share with the others is the values in which we believe the most: honesty and transparency. We hope that we are doing it well!



BUSINESS PART

Our best source is the customer! Treat every customer as if they are the only one! Laurice Leitao

There aren’t first-rate clients and second-rate ones. All the customers have the same big importance to us.
Our aim is to satisfy the client in the best possible way and we never forget that the client is a person.
Behind each request there’s always a person in need who asks our help and chooses to trust us.
Our motto is: Humanity, Sympathy and Friendliness.



LOGISTICS

Nowadays the biggest challenges are won with a carefully planning logistics and we have to say that at the beginning we faced some issues concerning this part.
Will we be able to satisfy the needs of the private clients and the ones of the bigger companies?
As a matter of fact, it seems so! Thanks to your reviews that function as a stimuli for us to improve every day.
The retail customers know that working with us means that they rely on a leading company, with an organized warehouse that is able to give to the customer a just-in-time service.
Having different couriers is also a source of problems, different types of packaging increase the issues as well, but we have worked a lot on the logistic organization and now we’re happy with it.
The decision to use only recyclable packaging and FSC certified started in 2017 and during the 2020 all the packages will be reusable and certified.
A little step toward the environmental sustainability.